|Blog January 2020|
How do Webinars benefit your non-profit association and how to best execute for success!
Have you ever wondered if spending the time and effort in planning webinars for your association is worth your efforts? The simple answer is YES!
Some of those benefits include:
Now that we’ve established some of the benefits, let’s discuss how to make the most of your webinars - it’s all in the preparation!
The key to a successfully executed webinar is how well the presenters or panelists have been prepared. At McKenna Management, we play a key role in preparing and ensuring our associations’ webinars are properly staffed for flawless execution on the day of the webinar. We ensure every webinar is staffed with the following key participants:
In addition to defining roles and the preparation steps outlined above, don’t forget to properly market your webinars.
An important step to a successful webinar is communicating the webinar details to drive your registrations. Having a solid communication strategy leading up to the webinar date is just as important as preparing your Organizer, Moderator, and Presenters.
Your communications should include an introduction email, reminder emails, and a thank you email. If providing CEU credits, the thank you email should include link to the evaluation and next steps for your attendees to claim their CEU credits.
Finally, in order to determine the success of your webinar, you should ask attendees to complete a survey (a link to the survey is typically included within the thank you email). What questions should you include in a survey? Typically, you want to ask how the presenters and moderators performed, whether the presentation cover the materials expected, and topics attendees would like to see covered in future webinars. This information can be used to assess the quality of the webinar and to plan future ones.
As a Program Coordinator at McKenna Management, I’ve been managing our clients’ webinars for the past 7 months, and I can say from firsthand experience, if the above process is followed and everyone is prepared, your webinars should be a success!
Ana Mattson is a Program Coordinator at McKenna Management, Inc. She brings over 20 years of marketing and event operations to her role. A few of her many accomplishments include leading the implementation of a high profile, award winning website campaign, project leadership in e-mail and direct mail, successfully handling all aspects of data management and cross-channel execution, providing instrumental support in two client transition projects and managing an event campaign for a Fortune 500 company. Ana is experienced at implementing tools and improving processes resulting in cost and time savings and improving client ROI. Ana has a Computer Programming and Systems Analysis Certificate from Northeastern University and a Marketing Cloud Email Specialist Certification, Salesforce.